Italian Coffee Habits

Coffee habits are different from country to country and the “espresso” is a very important moment in the day of every Italian.

Illy, known as the best Italian coffee, in his website explains “As its name suggests, espresso is made to order and lasts but a moment, providing a few brief, intense sips of pleasure that define the daily rhythm of life in Italy”.

Espresso can be drunk either at home or in a bar, prepared with an espresso machine or with the moka and represents for Italians the best way to wake up in the morning, to have a break during the work and collect energy to start again, and to have an excuse to invite out a person without a bog effort.

The same coffee of this Italian ad series, very famous in Italy, is part of Italians day life since a very long time: with a different brand, it was already the protagonist of some popular ads when the television was born:

Never forget: no Italian would order a cappuccino, o latte macchiato or similar after 11 a.m., because they are just for breakfast!! The only coffee accepted the whole day is the espresso (or the “caffè macchiato”, which is a normal espresso with a sip of warm milk).

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3 thoughts on “Italian Coffee Habits”

  1. I drink cappuccino everyday at 12 a.m because that’s when I get up!! But espresso is the best coffee to share with friends!!!

  2. Good post, I like your writing style! I’ve added to my feed reader, and will be reading your posts from now on. Just a quick question – did you design your header image yourself, or have it done professionally? If you had it done by a professional, who was it?

  3. Pingback: A Life Told Through Coffee: Part II « Beat Nomad

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