Coffee habits are different from country to country and the “espresso” is a very important moment in the day of every Italian.
Illy, known as the best Italian coffee, in his website explains “As its name suggests, espresso is made to order and lasts but a moment, providing a few brief, intense sips of pleasure that define the daily rhythm of life in Italy”.
Espresso can be drunk either at home or in a bar, prepared with an espresso machine or with the moka and represents for Italians the best way to wake up in the morning, to have a break during the work and collect energy to start again, and to have an excuse to invite out a person without a bog effort.
The same coffee of this Italian ad series, very famous in Italy, is part of Italians day life since a very long time: with a different brand, it was already the protagonist of some popular ads when the television was born:
Never forget: no Italian would order a cappuccino, o latte macchiato or similar after 11 a.m., because they are just for breakfast!! The only coffee accepted the whole day is the espresso (or the “caffè macchiato”, which is a normal espresso with a sip of warm milk).