Nov.11, Falling in love or online shopping?

The date, November 11th (11/11) is chosen as Singles’ Day because the number “1” resembles an individual that is alone.  It is an entertaining festival widespread among young Chinese people to celebrate the fact that they are single.

But these single people can also easily get mentally hurt on this date due to loving couples posting sweet photos on social media platforms. This year, more than three celebrity couples got married on Nov. 11 and shared their wedding photos on Weibo, which no doubt led many single netizens to expecting their future partner to appear as soon as possible. To avoid getting such kind of hurt, a lot of young Chinese people like to choose this date to express love to those they have admired secretly, hoping to end the single status and start a relationship. However, sometimes people can be so impetuous that they don’t make sound decisions, and those couples break up very soon after the festival.

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Actually, Singles’ Day hasn’t become popular until Alibaba, the largest e-commerce company in China, first made use of this date to promote its online shopping platform with huge discounts in 2009 because it uses “shopping can ease people’s loneliness” as a gimmick to attract single customers. Since then, every Nov. 11 is a crazy day for not only singles but also couples to rush to purchase cheap goods online. Now Nov. 11 is more like a shopping festival in China. More and more online and offline companies follow the example of Alibaba, but none of them can surpass its sales performance, which reached US$9.3 billion in 2014, and over US$14.3 billion in 2015.

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