The importance of Cross-Cultural Management

As the internationalization process spreads out in globalized countries, diversity of the workforce of most companies becomes a relevant aspect to be taken into serious consideration.

For instance, a workforce asset in which multiple nationalities coexist would entail the blending of multiple cultures and each culture has its typical features such as different values, practices, preferences and a different way to approach things. This might imply huge efforts for workers in an organization to cooperate in reaching their goals – unless they are coordinated in the proper way, meaning that this diversity is a factor human resources specialists constantly need to keep under control in order to avoid cultural discrepancies preventing productive synergies to develop in a multi-ethnic team.
Cultural Management
For this reason, a cross-cultural management gains a vital role in an internationalized organization.

The mission of CCM for this specific purpose is, hence, to align the variety of cultures in the company’s workforce to the local culture, such result effective managers should achieve by recognizing and adapting to the different work styles and cultures, and finally result in a harmonious coordination while aiming in the meantime at building strong relationships through personal rapport and reputation and keeping a high motivation level amongst them.

A remarkable case where high attention on cross-cultural management is needed, is for example the one regarding discrepancies between Eastern and Western cultures, which present consistent differences in many aspects, ranging from the attitude of westerns to preserve their pride to the one of eastern to save the face or the preference of hierarchic system in eastern companies rather than the egalitarian system most of the western companies opt for when structuring the staff line.

To a greater extent CCM also embraces more sets of actions organizations should consider while following the path to the internationalization, such as the study of a market of destination before the expansion onto new markets. As a matter of fact, when promoting a product on a foreign market, the first false step could cost a failure to the company in reaching that market.

These mentioned cases just represent a few of the issues entailed by the globalization process but as time lapses it’s likely more and more attention will be needed to cross-cultural related aspects.


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